This is a master list of every tool I use to run my online business!
Heads up: this page includes affiliate links. If you click and purchase, I may receive a small commission at no extra cost to you. I only recommend tools I have personally used & love.
My Top 3
Asana
This is a project management system that will help you crush your goals and keep track of all your ongoing tasks in one place.
Squarespace
This is my #1 favourite tool for creating websites. Easy to use, professional & perfect for those who want to DIY.
Use my code SIDEKICK10 for 10% off your first year.
Kartra
This tool has been my secret to simplifying & scaling my business! It’s a powerful, all-in-one marketing software that allows you to create online courses, memberships, sales funnels and more. If you're looking to streamline your business with one tool that does it all - this is for you.
Online Presence & Marketing
Canva Pro
Use this fantastic online program to create professional graphics (for the non-designer). You can start with the free version but upgrading to Canva Pro will give you a few amazing time-saving benefits (e.g. the ability to automatically resize your designs for different social media platforms).
Google Workspace
Next, you'll need a professional email address (e.g. yourname@yourdomain.com) rather than the generic hotmail or gmail. Google Workspace is the answer! (Get 1 year free when you sign up for the Business Annual plan of Squarespace).
Mighty Networks
A strong community is such an important part of growing an online business! Mighty Networks is the best tool I’ve found for bringing an online community together under one beautifully branded and seamlessly integrated platform. You can host memberships, online courses, events and more. It's powerful but still easy to use, and available on both desktop and through their mobile app!
Stock Photos
Need some stunning photos for your website? Find royalty free pics from my favourite sites: pexels.com, pixabay.com and unsplash.com
Plann
You know your Instagram feed has to be on point! Use this app to plan it out ahead of time & make sure it looks cohesive.
Productivity
SmarterQueue
Do not waste time scheduling each social media post individually! Instead, schedule them out as "evergreen" posts so that they will be continually be shared without you needing to do a thing :)
Google Drive
Perfect for sharing larger files with your team or housing important docs in one place.
Acuity Scheduling
Eliminate the back and forth and easily schedule appointments with clients across different time-zones.
Tailwind
I love Pinterest for driving free traffic to your site. Tailwind saves you time by allowing you to schedule your pins out in advance.
Descript
Recently obsessed with this tool! This all-in-one tool will be a game-changer for all of your video needs. Easily edit videos, generate transcripts, and share screen recordings.
Loom
Quickly & easily share screenflow tutorials with your team or clients.
Quickbooks Online
Easy-to-manage accounting system to keep your finances in check!
Zapier
Use this nifty tool (ha, did I really just say nifty?) to connect different online programs and cut out manual work.
Webinars/Video
Crowdcast
Want to host a live webinar or workshop for your audience? Crowdcast takes the tech stress out of it! Super easy to use with no lag and real-time live chat.
iMovie or Final Cut Pro X
Need to create some video content for your brand? Either of these tools are fantastic for editing. If you're just getting started, iMovie comes free with your Apple computer. If you need something more advanced, I love Final Cut Pro X.
QuickTime
Easily record your screen with this free tool.
See all equipment recommendations under the Home Office section below!
Other notable tools
I don’t use the following tools but recommend them if you’re not yet ready to use Kartra.
Squarespace Email Campaigns
If you're just getting started online and keeping your email marketing simple (e.g. sending newsletters to your list), then this will work for you. It's affordable and integrates with your Squarespace website in seconds.
ConvertKit
This is the company responsible for making me actually LIKE email marketing! If you're ready to start really seeing results from your email marketing, get ConvertKit right now! So many advanced features, yet super easy to use.
Chatra
Chatra is an *amazing* live chat app with both a desktop & phone app. This allows you to respond quickly to inquiries from the sales page & convert visitors to buyers!
Kajabi
Kajabi is similar to Kartra (an all-in-one online course platform). While it's missing some of the key features that Kartra offers, it is still a powerful tool and in a few ways, easier to use.
Deadline Funnel
This is an advanced tool that allows you to create real expiring deadlines for individual subscribers.
Teachable
Want to create an online course for your audience? Teachable makes it SO easy for both you and your students.
Legal
Sam Vander Wielen
Feel like your client contract isn't iron-clad? Need templates for your website? Use an attorney-prepared template from Sam Vander Wielen to protect your biz!
My Home Office Setup
Logitech Brio 4K Webcam
This is what I film all YouTube videos & webinars with.
Double Softbox Lighting Kit
Great lighting is going to make your videos look so much more professional and have you feeling more confident! Grab a double softbox lighting kit from a camera store near you.
Portable Ring Light
Or keep it simple - and use a ring light. You can take this one with you anywhere!
Laptop stand
To get a better angle on your videos!
MacBook Pro laptop
I think this is the best laptop for online business owners!
Apple AirPods Pro
Not having an annoying cord is actually life-changing! :P
Shure MV7 Podcast Microphone
OBSESSED with this microphone. The sound is incredible and it automatically removes all background noise completely.
Microphone stand
Get one like this that you can move around easily!
2TB Hard Drive
For storing all your files
Apple USB-C to USB Adapter
You only need this one if you have a Macbook Pro
USB adapter
This is what I use to be able to plug in multiple things at once to my computer!